Men of Iron
Summary of Work
Men of Iron had a distinct calling and a bold heart, building men’s mentorship ministries to help men realize their God-given potential. But they weren’t telling a cohesive story, and they weren’t targeting the right people — for participation, for donation or for engagement. And their website was unable to support the ministry as it expanded. So they selected Fervor to develop compelling messaging, a laser-focused marketing plan and a robust website.
At Fervor, everything we do starts with strategy. So we began with our signature Impact Brand Assessment. After profiling and researching Men of Iron’s Ideal Advocates, we created a full suite of brand messaging. With the ideal advocates in mind, we built a marketing strategy to attract more mentors, engage more participants and secure more donors. With our assessment complete, we got started on the new MenOfIron.org, designed, written and built to express their brand.
- New Messaging
After we refreshed their brand and crafted new messaging, Men of Iron needed a way to share their ministry. Fervor designed and created a versatile 4×3 share card that Men of Iron leadership could utilize as they built the ministry.
- Director Portal
As a growing ministry, Men of Iron needed a website that could stand up to the challenge — with on-brand design and messaging, custom photography and a mobile-ready format. But we didn’t stop there. Fervor developed a custom Director Portal with extra functionality, streamlining operations for Men of Iron and providing more resources than ever for churches.
- Brand Impact Assessment™
We began our Brand Impact Assessment by defining Men of Iron’s ideal advocates. Then, we flexed our research muscles, analyzing data to get to know these advocates better than ever. We crafted a brand messaging arsenal, complete with a brand voice and brand pillars, so everyone at Men of Iron could tell their story in a compelling and consistent way. Finally, we delivered a robust set of marketing tactics and recommendations to take Men of Iron to new heights.
With a better understanding than ever of their Ideal Advocates, the Men of Iron leadership team knew exactly who to target.
Garret, Dave & John
"WE'RE EXCITED ABOUT THE NEW LOGO, BRAND, WEBSITE AND MESSAGING BECAUSE IT'S GOING TO OPEN THE DOOR TO NEW RESOURCES WE PROVIDE FOR CHURCHES"