Transform your culture. Transform the way you communicate.
You know what question we should be asking each other more often? “How’s your culture?” In other words, how do people experience your brand? Your culture is your company’s vision, values, norms, systems, symbols, language, assumptions, beliefs, and habits. As the saying goes, how you do anything is how you do everything. Your culture is […]
Meet Debra Risner
“I had always vowed that I would never work for an agency—ever, ever, ever,” says Debra. But Fervor’s counter-cultural approach to marketing made Debra break that vow. At Fervor, Debra is: Fervor’s Director of Brand Strategy. “In essence, I’m responsible for how we bring brands to life, both in terms of creative identity and how […]
Standing in your own way. Moving internal marketing beyond yourself.
Every week, I meet founders of companies and CEOs like myself who are struggling with something…growth. It’s the reality of every organization, we grow or we die, there’s little in between. In order to grow, we must first face an internal battle, who can help us grow and how? For us here at Fervor that […]
Core Principles Matter: Here’s Why
Defining Core Principles Two years ago we wrote the Fervor manifesto. Similar to what most companies term their core values, our manifesto outlined the guiding principles for how we operated—both internally and externally. Our company was evolving, and we needed to define both who we were and who we wanted to be going forward. The […]
Social Media: The frontlines of ethical marketing
As Fervor’s Social Media Coordinator, Olivia Lucas is on the minute-by-minute front lines of marketing-ethics decision-making. “Social media is a living, breathing wild animal,” she says. “You always have to be checking in and changing things until they work,” Olivia says. That fast pace means she makes principles-based calls all day long. With every post, […]
Truth in Advertising: Why Marketing Ethics Matter
Marketers yield real power: We can use our knowledge of human behavior and our skills of persuasion to do good…or not so good. Marketers have a responsibility to serve our clients in ways that are productive not just for the organization, but for our communities and our culture, too. That’s why it’s important companies get […]