The Fervor Brand: Marketing with a Faith Foundation
Great organizations and companies are often born as the result of a specific pain point, idea, or life event triggering an obvious need within the market. Such is the case with us here at Fervor. Mike Farag’s personal story led to a marketing engagement that would become Fervor’s first client — a faith-based nonprofit organization. Now, years into our growth, that trigger still defines one of our core values and is a central reason we exist to do good in the world. Serving nonprofits and businesses — especially those who share a faith foundation — is important to us, and we believe, to the well-being of our growth and our clients’ growth.
Why a Faith Foundation?
So what does it mean to have a faith foundation? And what does this have to do with marketing? Great questions. We could say it’s simply having a biblical worldview, but we believe it goes much deeper than that. Many people can have a basis for faith in their life, but it’s the application of that faith — inside and outside of their organization — that makes the difference. As Mike Farag puts it, “It’s how you act when the lights aren’t on, and who you really are when nobody’s looking. It’s how you hold the line.”
For instance, using biblical principles to guide decision making in how a business or nonprofit operates, manages finances, treats their employees and clients, and even establishes their culture inside and out, can all have an impact on their effectiveness and growth — as an organization, employees, clients, and partners. We see this core value of a faith foundation directly linked to the idea of biblical stewardship: To what degree do we hold ourselves accountable to the biblical principles we believe in? Do we allow our faith to affect the way we manage our assets and resources, wisely engaging in every situation and opportunity? With firm resolve, yes! Fervor, as a company and leader in faith-based, nonprofit marketing, chooses to lead with a faith foundation. And we believe, as a marketing agency, it makes all the difference in our success and that of our clients.
A Faith Foundation to Drive Marketing
Marketing Strategies Aligned with Faith Values
In today’s world, it can be uncommon to find marketing strategies aligned with faith-led values. We want to change that. Our clients often say, “You just get it. You know us,” and here’s why: If you’re asking someone to speak for you as a faith-based nonprofit, it’s much easier to trust they’ll understand your desires and those of your audience if they share a faith-based worldview.
Marketing that Begins with Relationship First
At Fervor, we also believe that because faith begins and grows with relationship, so should business. Just like our community of faith, it’s important to have trusted sources we rely on. Our teams regularly engage with associations, conferences and forums focused on integrating faith into our work. As a faith-based marketing agency, we want to inspire “iron sharpening iron” relationships where we share wise counsel that helps our clients make a bigger impact for the people they serve.
We recognize, for faith-based non-profits, marketing can be personal. How they, how we, build our organizations and use all the marketing tools at our disposal in smart, intelligent and thoughtful ways affects how others respond to us. Avoiding the all-to-common manipulative marketing tactics, and instead reaching out to truly solve the biggest problems our clients and their audiences face, we will make the most impact for the Kingdom.
If a faith foundation is central to your business or nonprofit, reach out to us. Learn more about who we are and the marketing services we provide to help organizations like yours grow. Together, we can make a Kingdom impact and do The Most Good Possible.