Fervor Formula: Build Your Marketing Roadmap in One Day
A one-day, in-person marketing workshop for nonprofit leaders.
Marketing feeling messy? This hands-on workshop will take you from scattered ideas to a clear, focused marketing strategy you can actually use. We’re going to nail your audience, clarify your messaging and map out a strategy. Walk in with questions, walk out with answers and a real roadmap.
Upcoming One-Day Intensives
We host One-Day Intensives several times a year in cities across the country. More dates are added throughout the year, don’t miss your chance to build your next breakthrough marketing roadmap. Check back for newly added dates, or join our email list to be the first to know when we’re near you.
March 5, 2026 | Kansas City, MO (Registration Open)
Register now
Summer 2026 | TBD (Coming Soon)
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From Page to Practice: Your Fast-Track from Spark to Results—in One Day
You’re stretched thin. Your messaging is all over the place. And every campaign feels like starting from scratch. Sound familiar? You’re not alone and you’re not the problem. You just need a system. In one day, we’ll help you cut through the clutter, define your Ideal Advocates™ and build a plan that actually works for your nonprofit.
This intensive workshop is built for nonprofit leaders who want to leverage our expertise and the book: Marketing with Fervor. Who are ready to move from inspiration to implementation. Whether you’re leading communications, fundraising, or the entire organization, this session is for you if you want a focused, actionable plan—fast.
You won’t be doing it alone. Our team of expert marketing strategists—who have guided more than 100 organizations through this exact process—will walk alongside you throughout the day. Their job is to help you gain clarity, avoid common pitfalls, and turn your ideas into a plan that actually works.
- Up to 3 free copies of Marketing with Fervor to share with your team before the workshop.
- A customized marketing roadmap created during the session and ready to implement right away.
- Expert coaching and live feedback tailored to your organization’s unique goals and challenges.
- Real-world nonprofit case studies to spark ideas and show you what works in practice.
- A chance to network with like-minded nonprofit leaders who are also ready to grow with focus and clarity.
Create Your Ideal Advocate™ profile
Get crystal clear on who you’re trying to reach. You’ll define your Ideal Advocates™, the people who believe in your mission and will help it grow. This foundational step informs everything else.
Build a Messaging Map That Connects
Craft compelling messages tailored to your Ideal Advocates™. You’ll walk away with a Messaging Map that aligns your mission, voice and value so everyone on your team speaks with clarity and confidence.
Design Your Campaign Roadmap
Prioritize what matters. With expert guidance, you’ll build a customized marketing roadmap that outlines what to say, when to say it and where to focus your efforts to create real impact.
Here’s How We’ll Spend the Day
Welcome + Networking
Who’s It For?
What Are We Going to Tell Them? (Messaging & Storytelling)
How Do We Get More of the Right Ones?
Workshop: Build Your Action Plan
Q+A + Next Steps
Bonus: A Follow-Up Zoom Call two weeks after the workshop to check in, answer questions and provide guidance as you implement your plan.
Your Team of Experts
This intensive is led by a team of nonprofit marketing professionals from Fervor, each bringing deep expertise and a passion for helping mission-driven organizations grow with clarity and purpose.
Mike Farag
CEO & Chief Strategist
As founder and CEO, Mike brings decades of experience helping nonprofits and purpose-driven brands clarify their identity and amplify their impact. He’s the visionary behind the Fervor approach and leads organizations to align their strategy with their mission.
Jason Dew
Director of Strategy and Creative
Jason leads the strategic and creative direction for clients, blending storytelling, design thinking and practical planning. He ensures that every brand and campaign speaks with purpose and precision.
Kristen Atwell
Director of Client Services
Kristen serves as the key connector between strategy and execution. She guides clients through the process with clarity and care, ensuring that every engagement stays aligned and on track.
Maci Flood
Content Marketing Specialist
Maci turns strategy into story. With a sharp eye for voice and message, she crafts content that connects the heart of your mission to the people who need to hear it most.
Your Next Opportunity to Join Us
When + Where
The Bonhoeffer
316 E 31st Street | Kansas City, MO 64108
Thursday, March 5th | 9AM – 4:30PM
Take advantage of our parking spaces in Lots 1 & 2!
Each One-Day Intensive includes breakfast, lunch, a team of experts and you’ll leave with a full workbook ready for use. Click the “Register Now” button, fill out a quick form and you’ll be taken straight to the payment link to complete your registration.