While it may seem daunting, costly and even cause emotional distress for legacy stakeholders, strategic rebranding can expand your organization’s reach and drive your mission forward! Let's dive into the world of rebranding and explore the top reasons why it can be a game-changer for your organization.
It’s easy to get myopic about our own organizations and put up unnecessary barriers to growth. Marketing consultants can illuminate those blind spots. But what exactly is the role of a marketing consultant? And how do you vet a marketing consultant that’s a good match for your nonprofit organization? Here, we explore the consultant’s role from both sides.
The balance of nonprofit structuring often has leadership facing a constant puzzle: How do we make a profound impact while ensuring financial sustainability? One of the pieces in this puzzle is marketing and communications. More specifically, the challenge of optimizing marketing efforts to drive impact and secure vital funding. Outsourced marketing services offer a potential […]
Friends, we are in a season of extreme change. Have you noticed how much is shifting around us? Do you wake up wondering “What’s next?” It’s not just the barrage of headlines; our churches and community organizations are in a state of upheaval as well. You’ve felt it, right?
Learn what a messaging matrix is and understand how 4 elements work together to craft conversations that resonate with your ideal advocates.
Discover the 4 stages of the Ideal Advocate Journey that turn potential advocates into loyal referral partners with every piece of communication.