About Armed Services Ministry
Armed Services Ministry is an outreach of the American Bible Society. For over 200 years, they have walked alongside the military community to help them engage in God’s Word. By distributing bible-based, military-specific resources, they are helping transform the lives of service members, veterans, and military families across the world and right here at home. Their team of chaplains and veterans have been in their boots, understand the challenges those in the military community face, and offer insightful support to guide their faith journey — because no one should go it alone.
Fervor + Armed Services Ministry
A Photography and Video Library to Reflect Diverse Military Audiences
The Fervor team has enjoyed a long-standing, trusted partnership with the Armed Services Ministry (ASM). Recognizing their need for updating visual resources that represent the diversity of the military community they serve, ASM reached out to Fervor to build a library of beautiful photography and meaningful b-roll video. Looking ahead, they could use these new resources to update promotional materials for a variety of their brands, including Hero Squad, Military Bible Challenge, God Understands, and Journey of a Military Wife.
Creative Solutions to Meet Project Challenges
With only one day to conduct the photo and video shoot, and a diverse mix of specific ages needed to match uniforms, we found creative ways to maximize the limited time and talent. By mixing and matching adults and children, we were able to portray various family units in shots that could be used across different sites and marketing materials for their multiple sub-brands.
It was also difficult to find the right location to fit the requirements of unlisted military housing. Once we landed on a location, how we framed shots in creative ways became essential to their realistic, military housing appearance.
Military uniforms are to be worn a specific way, so at the beginning of the shoot we FaceTimed the client to confirm that our talent’s wardrobe and hair styling were accurate.
In the end, we captured over 1,000 images and several hours of b-roll video. We’re looking forward to adding a fresh look and feel to various websites and marketing materials to better represent the specific military communities and people the Armed Services Ministry serves.
