Summary of Work
The faith-based therapeutic boarding school leads the industry in caring for troubled teens, and they had the accolades to prove it. Shelterwood had been transforming the lives of teens and restoring families for nearly 30 years, but faced limited enrollment. The decision to place a teen in a therapeutic boarding school can be one of the most difficult decisions a parent ever has to make, and so we at Fervor got to work helping Shelterwood tell their story to families who need restoration.
Shelterwood chose Fervor to build and executed a marketing plan meeting parents where they are, with social and content marketing coupled with paid search and digital strategy. Focusing on the school’s standard of excellence and shining light on its faith-based approach, Fervor’s tactics include Fervor meets Shelterwood’s digital marketing needs, including digital strategy, website development and content for social media channels.
- Story Driven
We serve Shelterwood with valuable, relevant and consistent content to further articulate the school’s story. From team profiles and current events to family testimonials and more, Shelterwood’s content drives not only new student admissions, but donations from alumni families.
- SEO Campaign
To bolster awareness of Shelterwood in a crowded therapeutic boarding market, Fervor’s paid search experts deployed a variety of search campaigns to garner targeted traffic and drive inquiries. From retargeting to paid search, banner ads and specific placements
- New Website
Shelterwood’s notable reputation for excellence needed a website to match. The new Shelterwood website, written and designed by Fervor, showcased the school both visually and in its content — solidifying its proven image of trust, expertise and success.
- Social Media
This custom campaign utilized the power of social media to drive brand awareness and cultivate a sense of gratitude. Staff, graduates, alumni and families shared their mini-testimonials and the campaign garnered double-digit increases in social engagement. Fervor’s social media strategy activated Shelterwood’s presence across multiple platforms, showcasing the school’s heart for its teens every step of the way.
Fervor designed and deploys a monthly curated e-newsletter, showcasing the latest at the boarding school and offering advocates another touchpoint for engagement.
Fervor’s execution of smart campaigns for their ideal advocates drove big results, leading to the best quarter in Shelterwood’s history and serving more teens than ever. In only the past few years, we’ve ushered them into the digital, mobile and social spaces, where they now see consistently strong advocate engagement. We worked closely with Shelterwood leadership to rebrand their three-phase treatment program. Fervor puts our full gamut of expertise into play to help connect struggling families to the help they need — from social media and content marketing to email marketing and paid search.
"WE WEREN’T LOOKING FOR AN OCEAN-LINER WE WERE LOOKING FOR A SPEED BOAT."