Cross International Brand identity + website
Cross International (CI) reaches those in deepest need around the world, helping them thrive. Through longstanding partnerships with local Christian ministries working in their own communities, CI empowers generous believers who give financial and prayer support to strategically advance the gospel and bring transformative change. CI’s passion is to transform the needs they see into a new reality: healthy children with joyful smiles and inspired minds; communities with clean water, nutritious food, and strong families; and hearts full of hope for the future.
Fervor agreed with our friends at Cross International: their existing brand was struggling to capture the energy, optimism, and generosity their work is founded on. They needed a new brand identity to better embody their heartbeat, which is to bring life, hope, and health to those in need around the world.
We got right to work, designing and building recommendations for a logo, tagline, color palette and brand guidelines that perfectly express the driving mission of Cross and the optimism and joy that permeates the transformational work they do. We helped capture the excitement of this new brand launch in two videos used to introduce the new look to Cross’ partners and supporters. Then, using these key new brand elements, the Fervor team built out a new website for the organization, presenting their vital message in a fresh new way through layered pages of content rich with meaning.
As they said in their brand launch, their enduring mission now has a new look and a new life. We think it’s a perfect fit!
“The rebrand process, the creative work, and the launch has been a 10+. I understand how much work and development all went into leading up to this, and the output was high quality and spot-on. Across-the-board, I’ve heard compliments about how the new brand is fresh and creative. We’re delighted to now be able to better leverage and tell our story.”
– Kelly Miller President and CEO | Cross International