About Employers Council
Employers Council has partnered with tens of thousands of employers to create exceptional workplaces for more than 80 years. With nearly 200 licensed attorneys and certified, experienced HR professionals, they help organizations navigate the complexities of human resources, employee training, and employment law through a broad array of advice, training and consulting services.
Fervor + Employers Council
Expanded Brand Style Guide and Templates
In order to expand the versatility of their brand’s appearance and standardize the look and feel of a host of documents, Employers Council initially asked Fervor to take a look at their brand guidelines and style guide. Fervor’s creative team helped evolve their brand’s design by developing new pieces and editing existing on-brand elements into an expanded brand style guide. This enabled their brand to appear in a wider range of ways, better representing the diversity of companies and organizations they serve. Fervor also set up a brand guidelines site for internal use by Employers Council employees. The site provided easy, quick access to templates employees needed to sell new memberships and consult with existing ones.
On-Going Monthly Retainer for Campaign Strategies
The biggest advantage of the marketing engagement Employers Council retains with Fervor is to assist with additional campaign strategies as needs arise. The monthly retainer allows them to shift their marketing dollars where they’re needed most, when they’re needed most.
Within this scope, Fervor assisted in the rollout of Employers Council’s new and improved Membership Model, Employee Assessment Services and more. With each project, Fervor laid out clear campaign strategies including overall goals, target audiences, and key insights to keep in mind. From these strategies, Fervor crafted copy and well-thought out designs for the website, emails, sales materials and more, highlighting the benefits and features of each program while incorporating the overall goals of the Employers Council brand and brand voice.
Helping organizations like Employers Council grow and expand their services to more good companies and organizations is what Fervor looks forward to every day. And on-going monthly marketing engagements help us do just that. Here’s to the Most Good Possible!