GoodLife Innovations Brand identity + website
GoodLife Innovations, Inc., is redefining what’s possible for seniors and people with disabilities. Because they believe a life of dignity and independence is possible, no matter the challenge, GoodLife offers a growing collection of community living service models, support services, and technologies to deliver affordable, high-quality, sustainable private care. When neighbors, technology and care come together, independent living is full of possibilities and life is good!
There’s nothing like starting a fresh new chapter, and Fervor loves helping organizations do just that! Community Living Opportunities came to us as they were forming a new parent company and expanding their vision to serve more people than ever. They needed a new name and brand to represent this exciting mission and their ongoing commitment to the people they serve. We went right to work, developing a new brand identity to match their energy and passion. They became GoodLife Innovations, with a new logo that captured the idea of ‘home’ that is so central to the work they do. Once the brand was in place, we built a new website to help them communicate the strength of their model for community living. We couldn’t be more excited about their new look and website because it’s helping our friends at GoodLife do their amazing work!
“This process was amazing. It was a comprehensive way to fully break down our business goals and initiatives. We were able to create a plan to identify our key audiences and the best way to engage. We could not be more pleased with our new name, logo and brand guidelines. These key components continue to drive our business and are the building blocks for our website, collateral and overall strategies for our organization.
Working with an agency was new to many members of our team at GoodLife. Throughout the process and once we finished and were able to share the information and strategies with key stakeholders, they realized and understood why the process was so valuable. We can’t imagine being anything other than GoodLife Innovations and our brand, logo and website are a perfect reflection of who and what we are as a company.”
– Jerilynn Burris Director of Marketing | GoodLife Innovations