About Piping & Equipment Company
Since 1946, Piping & Equipment Company has provided specialized mechanical construction services to their clients and partners. Whether capital projects, electrical work, or facilities maintenance, they tackle jobs with innovation and collaboration, completing them on time and on budget. These factors, along with seven decades of expertise and their obsession with safety, not only make them a valuable partner to companies all over the U.S., but a leading voice in their industry.
Fervor + Piping & Equipment Company
With multiple companies under one roof, Piping & Equipment Company needed a trusted, experienced marketing company who understood the values of a faith-based business to help guide the expansion of their brand. Fervor was just the right fit. Our team completed a Brand Impact Assessment, complete with messaging and brand identity package that included coordinating logos for their umbrella company as well as three subsidiaries. Next, came a new website, housing all brands in one place, that would showcase their vast array of capabilities and the markets they serve. Designed to spotlight their new brand identity, the team launched the new website on time and with only a few minor adjustments — a huge feat for the expanded brand in a complex industry!
Ongoing Social Media Strategy & Management
It was important to P&E Company to begin leveraging their extensive expertise, knowledge and years of experience in the industry to attract and cultivate a community of organizations who would benefit from their services. Growing their online presence through social media provided the perfect launching pad. Fervor established the right strategy, outlining the objectives, content structure and posting frequencies to help get there. Along with client input, Fervor began posting by highlighting P&E’s capabilities and the markets they serve while promoting the company values they’re proud of, like safety, a sense of community, and completing projects on-time and on-budget.
Monthly Content Development to Showcase Their Work
With a plethora of projects under their belt and in the current pipeline, Fervor worked with P&E to showcase their top-notch work through Project Spotlights on a monthly basis. This was a great way for P&E to take advantage of their open hours retainer and capitalize on their marketing investment. Fervor aligned the content plans and strategy for each piece with top keywords and search terms that would increase their rankings and push their projects to the top of search results pages. We shared each published project on social media to expand their reach and drive the right traffic to their site.
Top Results to Maximize P&E’s Online Presence
The first 5 months of social media engagement proved valuable:
- 102% increase in engagement over those 5 months
- 96% increase in impressions over the previous period
- 295% increase in engagement over the previous period
- 463% increase in clicks over the previous period
With an average monthly engagement rate of 12.7%, P&E Company is right on par with standard benchmarks for their industry right out of the gate! We’re excited to see this upward trend continue.