About Promise Keepers
Promise Keepers, one of the biggest movements in Church history, helps men live with integrity. After 20 years, they are revitalizing their mission and praying for massive revival in the U.S. by 2025. Their call is to reunite, rebuild, re-imagine, and inspire men as husbands, fathers, and leaders to overcome the problems our nation faces through faithful godliness.
Fervor + Promise Keepers
A Compelling Print Advertisement of Champions
Raising Brand Awareness
Under the new leadership of Ken Harrison, Promise Keepers needed to raise awareness about their organization and its mission to be a brotherhood — a team, a community — for men in a very lonely world. Their eyes were set on a print advertisement in a yearbook of Champions — 2021 Super Bowl Champions that is — for the Tampa Bay Buccaneers.
A Clear, Compelling Message
The goal was clear: they needed a message that would build upon their rich past while setting a new “first down” for who they are now, and preparing for a long drive down the field into their future. Positioning Promise Keepers as the place Christian men can go to connect with other men and become stronger believers, leaders, friends and family men, the Fervor team started by nailing down the target audience and set to work on concepts. The outcome was a simple yet compelling full-page print advertisement aimed at adding to the 5 generations of men who make up the Promise Keepers’ roster.
In true Fervor fashion, our team cranked out concepts quickly while Promise Keepers scored the advertising opportunity. The ad crossed the goal line at the printer right on time for a win-win all around. We’re looking forward to championing the great work Promise Keepers is doing across the U.S., and anticipate the growth of their organization through this print ad.