Vibrant Health Assessment + brand identity
It’s good to have a neighbor you can count on. Someone who’s there for you and knows your story. Everyone needs health care they can rely on, right in their own neighborhood and when they need it. Providing quality medical, dental and behavioral health care is just a smart decision to help our neighbors. Rely on Vibrant Health.
Vibrant Health is a Federally Qualified Health Center operating three locations in Wyandotte County. Serving over 10,000 patients annually, Vibrant Health is recognized as an NCQA Patient-Centered Medical Home.
“Working with Fervor had a big impact on the development and implementation of our new brand. We were in the middle of a big merger and the Fervor team helped us to clarify and define our direction, message and the look of what our organization was striving for. Fervor’s guidance through this process helped us land on a new brand – name & design – that we are thrilled with.”
– Patrick Sallee CEO | Vibrant Health
Patrick Sallee had recently taken the helm as CEO of the recently merged group of local KC health organizations (formerly Turner House) and was hoping to form a more unified and impactful brand identity and voice. To that end, he turned to us here at Fervor to conduct our signature Brand Impact Assessment™ as well as a new Brand Identity. These two key strategic projects would help set a new and solid foundation for the organizations uniting them for impact.
Our Brand Assessment tells us a lot about the client and the Ideal Advocates who will engage with the brand. Before rebranding, our team went on a site visit to the Vibrant Health clinics. Seeing the culture of the neighborhoods around the clinics was essential in brand development. During our visit, it was easy to see the very colorful, bright and artistic nature of the neighborhoods. The Vibrant Health brand colors were drawn from murals in the neighborhoods and were chosen to convey a feeling of health and wellness, but to avoid an impersonal and clinical feel.