Why Events Work: Shared Experiences Deepen Relationships
Shared experience is key to moving hearts, not just minds. Events have this potential.
Think about it: What was the last time you went on a trip, or had some sort of unique experience? You remember it. So much research proves that “shared experiences” and physical events create attachment to a person, an organization and even a product.
Several months ago, I went on a trip to Colorado with 20 guys for a mens’ retreat with Go Adventures. It was fantastic. First, it’s Colorado so that’s hard to beat. However, the shared experiences we all had — hiking the Craggs, Airforce Football game, sharing stories of business — reminded me that this type of engagement deepens relationships on an emotional level. It was a well-organized event. But the more important implication was the impact on the lives of those who attended, and the positive association of the organization that invited us to come on the trip.
After just a few days I’d trust the guys on that trip with nearly anything: my business, my marriage, you name it.
Events work because of the opportunity to have shared experiences, to impact lives and to deepen relationships.
Trusted relationships lead to greater things. When we have deep, trusting relationships, we don’t have to question motives — because we know those relationships won’t hurt us.
Long story, short. Incorporate events and shared experiences into your business. Not only will it be more fun, but experiences impact on the lives of those connected to you and perhaps even lead to a little more business.