100 Brand Impact Assessments, Whoa.
If you’ve been following our journey, you know the 100th Brand Impact Assessment™ (BIA) is a big deal for us, and for me. But why? It’s not just about hitting a number, it’s about the countless stories and lessons packed into the 99 BIAs that came before it. We work with a diverse range of changemakers, from local charities making a difference to larger organizations tackling serious global issues, and we help them craft communication strategies that resonate with their missions, empowering them to do The Most Good Possible. So, let’s dive in and see how 100 BIAs (wow) have shaped our team and the nonprofit partners we’re blessed to serve.
Brand Impact Assessment #1: Where It All Began
Let’s rewind a bit. I was a corporate climber, navigating the sales and marketing landscape for over 15 years. But everything shifted after the loss of my marriage chasing my corporate career. That recovery was a resurfacing of my faith and a life-changing trip to Haiti, where I met Daniel, an orphaned kid with a story begging to be told. That encounter ignited a passion in me. I dedicated countless hours helping to rebrand the organization I went with, now known as The Global Orphan Project. Throughout this journey, I realized that many organizations use communications strategies that simply don’t reflect the true punch of their real-world impact. There’s a gap there. A gap I couldn’t ignore. This revelation led to the birth of Fervor, where my mission is to empower nonprofits and faith-driven organizations to unleash their full potential and truly do The Most Good Possible. Because when strategy aligns with impact, everything changes.
Brand Impact Assessment #100: A Celebration of Connection
Now, here we are at BIA #100, partnering with CarePortal, the sister company of The Global Orphan Project—where it all began. A full-circle moment only God can orchestrate (#1 and #100)! CarePortal’s mission to connect communities with children and families in need aligns perfectly with what sparked Fervor. In BIA #100, we rolled up our sleeves to analyze their brand positioning, engagement strategies and bold future outlook, delivering insights that both played to their strengths and posed opportunities for greater, more potent, outreach. I’m incredibly grateful for the journey and the connections we’ve made along the way. This assessment doesn’t just showcase Fervor’s growth since day one, it reflects CarePortal’s commitment to game-changing innovations for kiddos who really need it, and a trust in our team to help them stay the course. Great partner, great project, great first chapter of what’s sure to be an epic book.
Brand Impact Assessments #2-99: Super Different, Super Similar, Ya Know?
Okay, let’s talk about those 98 Brand Impact Assessments in between! Each one has armed the Fervor team with priceless insights into nonprofit marketing, fundraising and the real challenges organizations face. Our approach? Simple: holistic strategy is key. We dive deep to get the scoop on your mission and put your communications under the microscope, no stone unturned. We pinpoint your Ideal Advocates™, the die-hard fans ready to spread the word, and create a messaging platform that captures your organization’s heartbeat. Then we combine our deep brand knowledge with killer marketing strategies designed to supercharge your influence with exactly the right people. Each BIA packs its own punch, yet there are some things that always stay true.
How Each is Different
- Our Team Keeps Evolving: They’re never static. They’re always an extension of what we’re thinking, who we are, as a team. So with every BIA, our squad levels up in some new way. Fresh faces bring fresh ideas, breathing new life into different sections.
- There’s Always More Data Behind Us: With each assessment, we’re stacking up data. The more we do, the smarter we get.
- So Many Reasons Why: Every brand knows why they gave us a call. Some are struggling to grow, others are on the brink of growth and want to nail it sustainably, some need a total makeover. We dig deep to understand the “why” behind each BIA, so our approach hits the mark every time.
Now… How Each is the Same
- Rock Solid Messaging: Effective messaging isn’t just important—it’s essential. It sets the stage for everything that comes next and we make sure it shines. Yet, in our world, it feels underrated. Not here.
- Solving the Right Problems: Our “get-to-know-you” process isn’t just small talk… it’s strategic matchmaking. We meet these nonprofit and faith-led organizations where they are to ensure we’re tackling the real issues, whether big and obvious or specific and nuanced.
- Inside-Out Approach: We get the folks on the inside understanding, trusting and adopting the process and the strategies, and more often than not, the big changes. No org changes direction overnight, so we empower the right people in the right seats with clear next steps for an awesome journey ahead.
So here’s to 100 BIAs, each one unique, yet over and over again proving that this system works. Yes, I’m looking back, but I’m also gearing up for the next 100. I can’t help myself.
Let’s Keep the Momentum Going.
At Fervor, we’re all about mission, not just marketing. We empower organizations to love like Jesus and change the world, teaming up with our clients to turn their visions into reality. Every Brand Impact Assessment builds on the last, fueling our passion for helping nonprofits succeed. As we celebrate our 100th BIA, we’re taking a moment to appreciate the journey we’ve shared with our clients—learning, growing and staying true to our mission.
So, if you’re a nonprofit or faith-led business ready for a fresh approach to marketing and fundraising, let’s chat!