About CarePortal
Fervor’s 100th Brand Impact Assessment™
Our mission was to supercharge CarePortal’s marketing and engagement strategy and with our 100th Brand Impact Assessment™, and we couldn’t have asked for a better partner. CarePortal is not just our 100th Brand Impact Assessment™; they are the sister company of our very first, the Global Orphan Project! Before we even kicked off, Founder and President Adrien Lewis said, “Knowing we’re both 1st and 100th feels like God is giving us a message about timing. There’s only one 1st and one 100th, and being in both those spots is just… God’s in the timing.” And that’s how the whole project felt. Right timing, right conversations, right recommendations.
A Brand Impact Assessment (BIA) gives your brand the ability to measure effectiveness and craft a smart marketing plan for growth. With CarePortal and the 99 BIAs before them, we dug deep, mixing interviews and data to create a killer, comprehensive 12–18 month strategy. Whether you’re rebranding, need to refocus or facing a seemingly insurmountable hurdle, a Brand Impact Assessment can mean more power to do the most good possible.
Fervor + CarePortal
CarePortal needed to sharpen both its brand message and its outreach strategy to truly connect the people who need help with the people who can help them. Care-Sharing—this community-sourced model for generosity—needed to feel not just innovative but relatable, describable. Teaming up with Fervor, they set out to craft a comprehensive strategy that would engage and inspire local communities to rally around their mission.
Identity Crisis
CarePortal is for child welfare agencies, but it’s also for churches, businesses, nonprofits. Or just generous people. They all use the same connecting technology to play different roles in ending the foster crisis. Our Brand Impact Assessment tackled their struggle to define themselves across diverse roles. We identified five unique audience profiles, Ideal Advocates™, and provided a messaging platform with components that resonate with each. We laid out targeted marketing tactics designed to engage these audiences differently and effectively, so everyone feels seen and heard.
Balancing Act
CarePortal faced challenges managing immediate, reactive decision-making (hello startup!) while laying the groundwork for long-term brand awareness. We delivered channel-by-channel strategies, integrating campaigns that foster both immediate action and lasting connections with churches, businesses and nonprofits. We needed agile, but we needed sustainable. This push-and-pull was a hallmark of the end product, and all the way through we discussed how to be smart (and stay smart) in the fast lane.
Our milestone Brand Impact Assessment with CarePortal leveraged the 99 that came before (15 years worth!), and will undoubtedly impact the 99 after. Each problem solved and campaign imagined continues to define and refine our processes and our partnerships. And this one was special.
After delivering a comprehensive guide to building audience, messaging and tactical clarity, we heard from Founder and President Adrien Lewis: “I now have a vision for what excellence looks like.”
