Strategy
The foundation of everything we do for you.
Impact Assessment + Strategy
We took the most powerful combination of strategic services we offer and combined them into one package deal: our signature Impact Assessment + Strategy engagement. Through this in-depth process, we’ll work closely with you to identify your Ideal Advocates™, clarify your brand, and articulate your messaging. Then, we’ll present you with a comprehensive strategic marketing plan for how to grow your reach and amplify your impact.
Learn more about our flagship offering.
Our Impact Assessment + Strategy
Brand Strategy
Clarifying the way forward for your brand.
-
Strategy Sessions
Meet with our team of experts to problem-solve a specific challenge or opportunity. You’ll receive all recommendations and insights from the session. We offer varying session lengths, so you can choose what’s right for you.
-
Ideal Advocate™ Profiles
Ideal Advocates™ are the people you most want to engage with your brand. We’ll help you identify them, learn about how they connect with your organization, and help you understand how to engage them consistently and deeply in your mission.
-
Brand Messaging
We’ll help you develop a clear, consistent, comprehensive messaging platform to tell the story of your brand, articulate your mission and values, and cast a vision for the impact you’re working to make.
-
Channel Assessment & Recommendations
Using our proprietary channel-assessment scorecards, we’ll assess your current communication efforts across multiple channels, identify areas to target for improvement, and make recommendations for changes and areas of focus tailored for your organization and mission.
-
Brand Identity
We offer everything you need to create a vibrant brand that communicates your identity in a compelling way. We can also help you launch your new brand to maximize your connection with all your Ideal Advocates™. Whether developing a new brand or refining and enhancing your current branding, we can help with visual and editorial brand guidelines, trade dress development and more.
Communication Strategy
Making every piece of content count.
-
Content Strategy
Our comprehensive content strategies provide recommended guidelines that cover all the bases: the what (themes and topics), the where (ideal channels), the when (delivery frequency), and the how (ongoing approaches for developing on-brand content). All elements work seamlessly together in service to the most important why — your mission.
-
Content Planning & Execution
Using a content calendar tailored specifically to your needs, we coordinate across all applicable channels, from blogs to email to social to print. Then, we create and manage content across those channels, working closely with you every step of the way.
Campaigns
The right message for the right moment.
-
Campaign Recommendations & Strategy
Our campaign support is developed to meet your specific needs, including your unique message, Ideal Advocates™, and the goals and recommended channels that will help you be the most successful. This is always our focus, whether we are offering recommendations for effective campaign topics and timing or crafting a detailed strategy to support a specific campaigns with key messages, tactics, and timelines.
-
Campaign Execution & Management
When you’re ready to run a strategic campaign, we’re right beside you rolling up our sleeves. Our expert team of marketers and creatives can fully execute and manage your strategic campaign across all relevant channels of communication, including digital presence, web assets, email, social media, paid media, and print.
Doing our best work to help you do yours.
We help our client partners articulate their purpose, align their work, and amplify their reach.
Children’s Services Fund
Mahaney Group
Fiorella’s
Learn more about what we've done for our clients
Our Work
Cheers to 100 Brand Impact Assessments™!
Our Brand Impact Assessment™ is our signature strategic offering where we pull out all the stops to help organizations maximize their impact. Check out #100 with a tech-for-good organization we 100% believe in.
See Project