Why Events Work: Shared Experiences Deepen Relationships
Shared experience is key to moving hearts, not just minds. Events have this potential. Think about it: What was the last time you went on a trip, or had some sort of unique experience? You remember it. So much research proves that “shared experiences” and physical events create attachment to a person, an organization and […]
Morée Scofield Joins Fervor
Yup, we’re growing. More great clients. More fantastic creatives. Life’s pretty stellar around Fervor. It just got even more stellar when we added Morée Scofield to our mix, she has a killer history of making huge impact. Yeah she has run her own nonprofit… Yeah she has run strategic communications for great organizations… And yeah […]
What Every Church Leader Should Know About Their Website
It’s no secret that people search for everything on the web (and now on their phone). That includes churches. We love helping those that are making an impact, and our client list includes several churches, so when we saw the latest research from Grey Matter, we weren’t shocked at the results. If you are leading […]
Impactful Clients: LEADER Worldwide
At Fervor, we love helping purpose-driven organizations make an impact. Recently, we had the pleasure of working with one of those organizations – LEADER Worldwide. The team at LEADER Worldwide, led by Bruce Heinrich, is all about service. And they are out to make an impact in this world beyond the company’s bottom line. (This is […]
Do You Believe In Your Why?
Do you truly believe in the why (the mission, the purpose, the reason for…) of the organization you spend your life working for? If not, then: Perhaps you need to rewrite the story. Perhaps you need to start your own business or nonprofit that you do believe in. Perhaps you need to join an organization […]
What is a copywriter?
In January 2011, I took my freelance writing from an evenings-and-weekends gig to a part-time pursuit. With that transition came my first speed-networking event. Business cards in hand, heels on my feet: I felt ready. The evening went well. But the next day, several emails arrived asking about registration, licensing and trademarks. Oops. I’d been […]