What is a copywriter?
In January 2011, I took my freelance writing from an evenings-and-weekends gig to a part-time pursuit. With that transition came my first speed-networking event. Business cards in hand, heels on my feet: I felt ready. The evening went well. But the next day, several emails arrived asking about registration, licensing and trademarks. Oops. I’d been […]
Marketing is Like Food: Your Story is Worth More Than a Dollar
When you have a meal that is not only great tasting but is good for you, you feel good. Your body rejoices, your arteries are happy and your life prolonged. When you eat a meal that’s full of sugar, fat or all sorts of nasty, your body may be able to digest (or maybe not) […]
The Power of 100 People
It’s true: you really don’t need 10,000 or 1 million people to start. You just need 100. 100 passionate followers. In fact, you could start with 10, running for the first 100. Think about it, you know 100 people. Combine your family with your friends, colleagues and your personal network. Real friends mind you, not […]
Customer Service is NOT a Differentiator
Recently I sat through a networking meeting with a friend. Although parts of the meeting weren’t too bad, I found myself struggling to listen to the other businesses trying to tell their story and differentiation. Over 90% of those whom attended claimed one of the key differences that separated them from their competition was “excellent customer service”. […]
What is A Virtual Workplace?
We get asked this a lot. Where are your offices and all the staff? We love this question. We think today’s working environment is broken, perhaps not completely but in a lot of ways. It assumes: The best talent is in your neighborhood or willing to drive to that office everyday. Cubes and offices are great places […]
It Starts With Why and Ends With Who
If you know your story and can tell it well chances are you who your who. That’s right your who. Who matters most because once you know how to articulate your company’s why, who the heck are you going to tell it to. Who drives all the tactics. “People don’t buy what you do, they […]